Question 16
Domain 2: Fundamentals of Generative AIAn ecommerce company wants to improve search engine recommendations by customizing the results for each user of the company’s ecommerce platform. Which AWS service meets these requirements?
Correct answer: A
Explanation
Amazon Personalize is the AWS service for recommendations because it “delivers personalized recommendations trained on interaction data the customer provides.” The source also lists it under “Recommendations,” so it fits an ecommerce platform that wants search results customized for each user.
Why each option is right or wrong
A. Amazon Personalize
Amazon Personalize is the AWS managed service explicitly built for recommendation workloads, and the source material places it under the “Recommendations” capability with real-time personalized recommendations. For an ecommerce site that wants to tailor search results per user, this matches the requirement to rank items using each customer’s interaction data rather than a generic search index.
B. Amazon Kendra
Amazon Kendra is enterprise search over internal documents, not personalized recommendation ranking.
C. Amazon Rekognition
Amazon Rekognition performs image and video analysis, including object detection and content moderation.
D. Amazon Transcribe
Amazon Transcribe converts speech to text for audio workflows.